Data protection declaration

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory,
nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no
consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server log files
You can use our websites without submitting personal data. Every time you access our website, user data is
transmitted by your internet browser and stored in protocol files (server log files). This stored data includes e.g.
name of the site called up, date and time of the request, amount of data transferred and the provider making the
request. This data serves exclusively to ensure smooth operation of our website and to improve our offering. It is
not possible to assign this data to a particular person.

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in
the scope provided by you. The data processing is for the purpose of making contact. By submitting your
message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art.
6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting
the legality of the processing carried out with your consent up to the withdrawal. We will only use your email
address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data
processing is for the purpose of improving your shopping experience and simplifying order processing. The
processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your
consent at any time by contacting us without affecting the legality of the processing carried out with your consent
up to the withdrawal. Your customer account will then be deleted.

Data collection when you post a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment
text) only in the scope provided by you. The processing serves to allow you to comment and to display
comments. By submitting the comment you agree to the processing of the transmitted data. The processing will
be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time
by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal.
You personal data will then be deleted.

Collection, processing, and use of personal data in orders
When you submit an order, we only collect and use your personal data where this is necessary for the fulfilment
and handling of your requests. The provision of data is necessary for conclusion of a contract. Failure to provide it
will prevent the conclusion of any contract. The processing will occur on the basis of art. 6 (1) lit. b GDPR and is
required for the fulfilment of a contract with you. We will not forward your data to third parties without your explicit
consent. This only excludes our service partners which we require in order to handle the contractual relationship
or service providers we use to process an order. Along with the recipients named in the clauses of this data
protection declaration, these may be recipients in the following categories: Shipping providers, payment service
providers, merchandise management service providers, service providers for order processing, web hosts, IT
service providers and dropshipping dealers. We will comply strictly with legal requirements in every case. The
scope of data transmission is restricted to a minimum.

‘Käufersiegel’ rating system
Our website uses the ‘Käufersiegel’ rating system by Händlerbund Management AG (Torgauer Straße 233 B,
04347 Leipzig). Following your order, we would like to ask you to evaluate and comment on your purchase with
us. We will write to you for this purpose in the course of processing the contract, making use of the technical
system of the provider of the ‘Käufersiegel’ rating tool in processing the order. Processing is carried out on the
basis of art. 6 (1) lit. f GDPR due to our justified interest in truthful, verified evaluation of our services. You have
the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us,
for reasons relating to your personal situation. Your email address will only be used for this purpose and in
particular will not be used for further advertising and will also not be forwarded to other third parties. The personal
data saved for this purpose in the technical system of the ‘Käufersiegel’ rating tool will be deleted three months
after the delivery of goods recorded for evaluation.

Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own
marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6
(1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the
processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any
time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from
the distributor.
Your data will be forwarded to a service provider for email marketing in the course of order processing. It will not
be forwarded to other third parties.

Using PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at
https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB

Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the
user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the
user’s operating system. This cookie contains a characteristic character string which allows the browser to be
clearly identified when the website is called up again. We use cookies to make our offering more user-friendly,
effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer
you services. Some functions of our website cannot be offered without the use of cookies. These services require
the browser to be recognised again after a page change.
Our website also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.
We also use cookies to address visitors to other websites with targeted marketing relating to their interests.
Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our
justified interest in the purposes above.
The data collected in this way is pseudonymised using technological measures. It is therefore not possible to
connect the data to your person. The data will not be stored together with other personal data pertaining to you.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation
. Cookies will be stored on your computer. You
therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet
browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have
already been saved may be deleted at any time. We would, however, like to point out that this may prevent you
from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major
browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to
compile reports on website activity and to provide other services to the website operator relating to website and
internet use. The IP address communicated by your browser as part of Google Analytics is not associated with
any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the
website. The information generated by the cookie regarding your use of this website is usually transferred to a
Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to
shorten your IP address beforehand within Member States of the European Union or in other signatories to the
Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a
Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data
to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the
basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You
have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation.
You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser; we would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You can also prevent collection of the
data (including your IP address) generated by the cookies and related to your use of the website by Google as
well as the processing of this data by Google by downloading and installing the browser plug-in available at the
following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent
collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when
you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If
you click here, the opt-out cookie is set: Disable Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.

Use of Google Adwords conversion tracking
Our website uses the online marketing programme “Google AdWords”, including conversion tracking. Google
conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for
conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be
used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we
and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google
AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the
websites of AdWords customers. The information collected using the conversion cookie serves the purpose of
producing conversion statistics. This allows us to find out the total number of users who have clicked on our
adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any
information with which could be used to personally identify users. Processing is carried out on the basis of art. 6
(1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of
this marketing.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation.
You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser. We would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You will then not be included in the
conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings.
You can find an introduction to this at https://support.google.com/ads/answer/2662922 You can also deactivate
the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the opt-out instructions.
You will find more information as well as Google’s data protection declaration at:
https://www.google.de/policies/privacy/

Use of social plug-ins via the “2-click solution”
Our website uses social network plug-ins via the “2-click solution”. No connection is made to the social network
servers and no data submitted without your explicit consent.Standard integration of plug-ins set up a connection
between your computer and the provider’s servers when you call up pages on our website which contain such a
plugin, allowing the plug-in to be shown on the web page by a notice sent to your browser. Both your IP address
and the fact that you have visited our web pages are transmitted to the provider’s servers. This happens
regardless of whether you are registered with or logged into the social network. The information is transferred
even if users are not registered or logged in. If you are also logged into the social network, this information is also
assigned to your user profile. When you use plug-in functions (e.g. activate the button) this information is also
assigned to your user account, which you can only prevent by logging out before using the plug-in. To ensure that
you retain control over your data we have decided to initially deactivate the corresponding button. This is shown
by the greyed-out button. No connection is made to the social network servers and no data submitted without
your explicit consent - in the form of activation of the button.Only when you activate the button does it become
active (highlighted) and set up a direct connection to the social network’s servers.By logging in, you give your
permission for the transfer of your data to the respective social media provider. At this time, information such as
your IP address and which websites you have visited is transmitted. Should you be connected simultaneously
with one or more of your social network accounts, the information collected is also assigned to your
corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our
website and before activating the button for your social media accounts.
The social networks listed below are integrated with the “2-click function”. You can find more detailed information
on the scope and purpose of collection and use of the data, your associated rights and options for protecting your
privacy in the provider’s privacy policy via the link.

Google+ by Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA)
https://www.google.com/+/policy/+1button.html

Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388

Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty
period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and
then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to
information, correction, deletion, restriction of processing, data portability. You also have a right of objection
against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according
to art. 21 (1) GDPR.
Contact us at any time. Our contact details can be found in our imprint.

Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data
is not being processed legally.
last update: 25.04.2018